In Pursuit of the Trivial: A Book about Nothing

In Pursuit of the Trivial specifications:

Paperback
135mm x 205mm
118pp
ISBN 9781068636806
Readership, general

Available In Stock: 150 Items

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With a first degree in Astrophysics, it seems counterintuitive to think that Gianfranco would spend the next 25 years in the world of CRM, data, personalisation and loyalty. It has, however, given him the opportunity to explain that engaging with customers in a relevant way need not be rocket science!

Having spanned both agency and brand roles in his career he has had the opportunity to work with brands such as Disney, BMW, easyJet, Aesop, Avon International and Dr. Martens.

Now an international speaker and consultant, this book is a collection of perspectives, anecdotes and jokes from his career to date. A whistle-stop tour of his thinking around CRM, customer journey mapping, data strategy and personalisation.

Gianfranco is the anti-christ of traditional CRM and small thinking. I hugely admire his ability to be innovative within the often-maligned discipline of CRM. Thinking about it in ways that bust myths and break it out of e-mail and DM stereotypes. He makes it accessible, effective and - surprisingly - inspiring! Dickon Laws, Global Head of Innovation, Ogilvy

Gianfranco is a fantastic, passionate innovator who naturally engages his audiences in a memorable way. He is great at explaining complex situations in simple ways and answering difficult questions in a thorough, logical and engaging manner. A memorable highlight on the programme, the audience makes a point of coming to hear his perspective on a particular subject matter, with a tangible buzz before it happens! Georgina Durleva, Conference Director, Savant Events

In stock 150 Items